Reach Records has announced a strategic partnership with Latin music executive AJ Ramos to launch a new initiative titled Kingdom & Culture. The collaboration marks a historic moment for the Christian hip-hop label, founded by Grammy-winning artist Lecrae, as it expands into the world of Latin music.

Kingdom & Culture is designed to unite communities across languages and continents through music that reflects real-life stories and spiritual truth. Ramos, known for his work in tech, music curation, and artist development, will serve as executive producer, guiding the creative direction and assembling a diverse lineup of talent.

The initiative kicks off with the release of “Segunda Vida,”  today features:  Latin GRAMMY-winning producers The Rudeboyz (Kevin ADG & Chan El Genio), Afrobeat sensation Limoblaze and Rising Puerto Rican artist Alexxander.

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