‘He Gets Us’ Organizers to Spend $1 Billion

January 30, 2023206 views0

‘He Gets Us’ Organizers to Spend $1 Billion

2023-01-30T11:52:08+01:00

By Church News

“He Gets Us”, a national campaign, is set to spend $1 billion to redeem the brand of Christianity’s saviour.“He Gets Us” promotes the idea that Jesus understands contemporary issues from a grassroots perspective.For the past 10 months, the “He Gets Us” ads have shown up on billboards, YouTube channels and television screens, most recently during NFL playoff games across the country, all spreading the message that Jesus understands the human condition.The campaign is a project of the Servant Foundation, an Overland Park, Kansas, nonprofit that does business as The Signatry, but the donors backing the campaign have until recently remained anonymous. he-gets-us-super-bowl

In early 2022, organizers only told Religion News Service that funding came from “like-minded families who desire to see the Jesus of the Bible represented in today’s culture with the same relevance and impact He had 2000 years ago.”In November, David Green, the billionaire co-founder of Hobby Lobby, told talk show host Glenn Beck that his family was helping fund the ads.Green, who was on the program to discuss his new book on leadership, told Beck that his family and other families would be helping fund an effort to spread the word about Jesus.“You’re going to see it at the Super Bowl … ‘He gets Us,’” said Green. “We are wanting to say — we being a lot of people — that he gets us. He understands us. He loves who we hate. I think we have to let the public know and create a movement.”Jason Vanderground, president of Haven, a branding firm based in Grand Haven, Michigan, that is working on the “He Gets Us” campaign, confirmed that the Greens are one of the major funders, among a variety of donors and families who have gotten behind itThe Super Bowl ads alone will cost about $20 million, according to organizers, who originally described “He Gets Us” as a $100 million effort.ALSO READ Fellowship of Christian Athletes Distributes 200,000 Bibles