British toy retailer The Entertainer has once again partnered with the Salvation Army to launch their annual Christmas toy drive, aimed at bringing festive cheer to children from disadvantaged families across the UK.

The campaign, which has become a seasonal tradition, encourages shoppers to purchase and donate new toys at participating Entertainer stores.

These gifts will then be distributed by the Salvation Army to families struggling with the rising cost of living, ensuring that thousands of children wake up to presents on Christmas morning.

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